And even then, some of its strengths fall short of expectations. Its strengths are inherently web-content related, relegated to the context of Mobile Web and Web-app/hybrid-app development.
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HTML5 is in essence a technology stack, and has not (and ostensibly, will not) compete with iOS and Android as a complete app ecosystem.
It’s worth noting that though HTML5 has been touted and hyped as the cross-platform savior, such merits are misguided. HTML5 developers target 2.8 screens on average, more than Android or iOS. IOS is a clear winner if you are looking for monetization of your app. As per the survey, iOS apps have much higher median revenues between $500 and $1000 per app / month, in comparison to median revenues of Android developers ($100 – $200 per app / month).Īnd this trend is not going to change anytime soon as Android continues to grow in mid- and low-end handset segments.Īndroid takes the prize for user reach and developer adoption. The survey results say “Android continues to dominate Developer Mindshare with 71% of developers that target mobile platforms, developing for Android.”Īnd HTML5 in terms of hybridization capability and web content. The appeal of HTML5 as a priority platform for app development is restricted to those use cases where it excels: cross-screen and cross-platform deployment. Additionally, targeting per device (iPhone/iPad versus the staggering array of Android mobile phone and tablet vendors) may narrow the solution set even further.įortunately, decision makers at this juncture need only select out of the aforementioned triumvirate, as they are the clear winners as per the survey results in Developer Economics Q1 2014: State of the Developer Nation. The solution, however, is easier to attain once the relevant questions are asked: Who is my target audience, and where do they reside? Is the goal to attain largest market penetration or monetization opportunity? Does the particular platform’s ecosystem support my needs in terms of marketing, user reach, visibility and developer tools and documentation? It goes without saying that each mobile project and application is different, and answers to these questions vary accordingly per platform. This qualification can indeed be a formidable task for a CTO, CIO or IT leader tasked with selecting which mobile platform to choose. Even within these categories, definitions can be sub-stratified for instance, developer loyalty and user adoption can be further segmented by region and geographic location. So to effectively answer the question of which is the best platform to develop for, one must qualify their meaning of “best” as this definition can be stratified across different categories, namely: ecosystem health, revenue and breadth of monetization opportunities, and developer loyalty and user adoption, among others.
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